Post by account_disabled on Mar 5, 2024 20:02:21 GMT -8
Few days ago Antonio Monerris (Communication Strategy) recommended the book John Howkins “The creative economy. “How people make money from ideas”. Until this weekend I haven't been able to take a look at it. economic coins Howkins, who worked as a journalist for years and is now an intellectual on creativity and intellectual property, reviews the different models of creative products and makes a controversial proposal: “To use creativity we must determine, first of all, the best time to exploit the non-rival nature of ideas and, secondly, the ideal time to enforce intellectual property rights, and introduce the ideas to the market of competition between products. The two decisions are the central point of the management process in that area.” According to Howkins, the vast majority of the stories of large global companies can be based on a model: they were born from the ideas of one or two individuals (for example, Google), who proposed a different way of doing things. As simple as that.
In contrast to Howkins, we must refer to authors such as Joost Smiers, professor of Political Science of Art in the Research and Economics Group of the Utrecht School of Art (Holland), who states in the opposite sense: "with the 'copyright' system ', the history of creativity stops. For Smiers “the first thing is to eliminate the copyright system. This only benefits large cultural companies and not the artists. "Only a very small percentage of creators make a substantial amount of money through copyright." By the way, Smiers has just published his book A world without copyright in Gedisa. In the middle Industry Email List ground, perhaps Howkins should put more emphasis on collaborative creativity… especially when it is now one of the variables that explain creative dynamism. What is very interesting about Howkins' work is the distinction between creativity (which resides in the individual and is subjective) and innovation (which originates from a group and is objective). He assures us that we are in a society of creativity (he dismisses the word information as empty and does not use the word communication as academic), based on more or less personal talent.
On the contrary, innovation is, in his opinion, a social process. In this regard, Howkins states: “Both the arts and sciences strive to imagine (visualize) and describe (represent) the nature and meaning of reality. The difference lies in the reasons that lead to this, in how they present their imagination to the world and how they protect its economic value. To put it simply, creativity is the same in both cases, but the creative products are different.” By the way, 'creative entrepreneurs' are those who have five attributes: focus, focus, a good eye for business, pride and… hustle. More information, for example, in Business Week.Markarina publishes a very interesting post about the brand management that Apple has carried out with its latest invention: iPhone. The entire case related to this product deserves a detailed analysis to decipher its most revealing clues. marca iphone Firstly, the name of the product itself has been the subject of a controversy with Cisco, finally resolved 'amicably' when the naming has occupied hundreds of thousands of pages in newspapers, magazines and blogs around the world (more information in the Wired blog and Influential Interactive Marketing.
In contrast to Howkins, we must refer to authors such as Joost Smiers, professor of Political Science of Art in the Research and Economics Group of the Utrecht School of Art (Holland), who states in the opposite sense: "with the 'copyright' system ', the history of creativity stops. For Smiers “the first thing is to eliminate the copyright system. This only benefits large cultural companies and not the artists. "Only a very small percentage of creators make a substantial amount of money through copyright." By the way, Smiers has just published his book A world without copyright in Gedisa. In the middle Industry Email List ground, perhaps Howkins should put more emphasis on collaborative creativity… especially when it is now one of the variables that explain creative dynamism. What is very interesting about Howkins' work is the distinction between creativity (which resides in the individual and is subjective) and innovation (which originates from a group and is objective). He assures us that we are in a society of creativity (he dismisses the word information as empty and does not use the word communication as academic), based on more or less personal talent.
On the contrary, innovation is, in his opinion, a social process. In this regard, Howkins states: “Both the arts and sciences strive to imagine (visualize) and describe (represent) the nature and meaning of reality. The difference lies in the reasons that lead to this, in how they present their imagination to the world and how they protect its economic value. To put it simply, creativity is the same in both cases, but the creative products are different.” By the way, 'creative entrepreneurs' are those who have five attributes: focus, focus, a good eye for business, pride and… hustle. More information, for example, in Business Week.Markarina publishes a very interesting post about the brand management that Apple has carried out with its latest invention: iPhone. The entire case related to this product deserves a detailed analysis to decipher its most revealing clues. marca iphone Firstly, the name of the product itself has been the subject of a controversy with Cisco, finally resolved 'amicably' when the naming has occupied hundreds of thousands of pages in newspapers, magazines and blogs around the world (more information in the Wired blog and Influential Interactive Marketing.